Mumbai: The Security Solutions Business of Godrej Enterprises Group has released findings from its latest Godrej Happiness Survey, revealing a significant behavioral shift among Indian consumers toward enhanced personal security.
An overwhelming 83% of respondents emphasized the importance of safeguarding valuables, particularly gold, reflecting rising financial prudence in Indian households.
As gold prices continue to climb, the survey indicates that over 51% of respondents prefer home lockers as a trusted means of protection. This growing trend signals not only an increased concern for asset safety but also a move toward integrating design-led, secure solutions into modern living spaces.
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“Gold’s rising value is transforming how people view wealth – not just in accumulation but in its protection,” said Pushkar Gokhale, Business Head – Security Solutions Business, Godrej Enterprises Group.
“Godrej Happiness Survey reaffirms that security is becoming a lifestyle choice. At Godrej, we are committed to innovating with purpose and empathy to meet this evolving consumer mindset.”
Godrej Happiness Survey: Lockers Emerge as Essential for Modern Indian Homes
According to 6Wresearch, India’s smart lockers market is projected to grow at a CAGR of 11.8% until 2030.
The growth is driven by rising e-commerce activity, increasing urbanization, and a heightened awareness around secure, in-home storage. Especially in urban and tier-2 cities, lockers are now perceived as essential fixtures – where aesthetics meet assurance.
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Godrej’s Security Solutions Business has capitalized on this shift by offering a diverse range of home lockers tailored to meet modern needs – offering space-saving designs, advanced locking technologies, and styles that suit contemporary interiors.
“We aim to capture 85% of the home locker category by delivering solutions that blend trust, design, and accessibility,” added Gokhale. “Beyond securing valuables, our products provide peace of mind, emotional security, and preserve what matters most – legacy, dignity, and well-being.”
Security as a Lifestyle: A New Consumer Narrative
The Godrej Happiness Survey further underscores that Indian families are actively choosing home lockers not just as safety tools, but as lifestyle essentials. This reflects a broader transformation where personal security is deeply linked to psychological reassurance and aspirational living.
Godrej continues to lead the shift with its consumer-first approach, expanding the locker category through continuous innovation and design thinking.
